Case Hidden Frame Volkswagen AlmapBBDO
Volkswagen used YouTube's resources and technology, which are part of users' everyday life, in a simple and straightforward way to show the difference its innovations like Side Assist make in people's lives.
Hidden Frame - Credits
Advertiser: Volkswagen
Product: Side Assist
General Creative Director: Luiz Sanches
Creative Director: Renato Simões, Bruno Prosperi
Co-Creative Director Online: Luciana Haguiara e Sandro Rosa
Art Director: Sandro Rosa
Copywriter: Luciana Haguiara
Production Company: Dínamo
Sound Design: Cabaret
Director: Renato Jabuka
Agency Producers: Vera Jacinto, Rafael Motta, Charles Nobili
Account Services: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Vanessa Silva
Planner: Cintia Gonçalves, Sergio Katz
Approval: Arthur Martins, Fabio Rabelo