When to start Running Linkedin Cold ads and Linkedin Retargeting Ads?
When should a B2B company start Running Linkedin Ads?
1.First...tap out on capturing the demand that's already out there.
Yes, as a founder of a Linkedin Ads agency, I'm telling you that Linkedin ads is not usually the best place to start your marketing journey.
It's a good idea to max out your google ads, bing, and paid listing sites budgets first and then look to get into Linkedin cold ads to drive more top of funnel traffic to your website.
2. Website needs to be mature and already converting
Linkedin ads traffic is top notch quality..but throwing that traffic onto a website that isn't converting is just like tossing out water from a boat with tons of holes...won't get you far.
3. Linkedin retargeting through is a different story
-You could actually start Linkedin retargeting as soon as you have #2 (website solid) and even a decent flow of traffic from some of your demand capture sources in #1.
The Linkedin retargeting layer (as I've said before) is a freaking superpower.
#marketing #linkedin
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