Looking to turn your expertise into a content booming, full-time income? Bjork Ostrom recommends starting with a services-based approach and transitioning to productized offerings.
This method not only accelerates your path to a sustainable salary but also allows you to develop a deep understanding of what your customers actually want and create content based on that.
Here's a brief recap on how it works:
1️⃣ Start with Services: Begin by offering services based on your expertise. This helps you build a steady income stream while you learn directly from your clients.
2️⃣ Transition to Products: Over time, use the insights gained from your service-based interactions to create products that meet your audience's needs. This could be digital products, courses, or even physical items.
3️⃣ Create Content: Create a ton of content to promote each product and use that content to educate consumers what it is, why they need it, and what pain points it solves.
4️⃣ Engage in Conversations: The best way to understand your customer’s needs is through direct conversations. This feedback loop is invaluable for product development.
Curious about the full step-by-step process?
🎧 Listen to this full episode with Bjork from Pinch of Yum here: https://contentyum.com/podcast-how-to...
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