Sega | Wikipedia audio article
This is an audio version of the Wikipedia Article:
https://en.wikipedia.org/wiki/Sega
00:02:28 1 History
00:02:36 1.1 Origins and arcade success (1940–1982)
00:07:11 1.2 Entry into the home console market (1982–1989)
00:10:52 1.3 Genesis, Sonic the Hedgehog, and mainstream success (1989–1994)
00:16:54 1.4 32X, Saturn, and falling sales (1994–1999)
00:22:59 1.5 Dreamcast and continuing struggles (1999-2001)
00:28:33 1.6 Shift to third-party software development (2001–2003)
00:31:29 1.7 Sammy takeover and business expansion (2003–2015)
00:36:27 1.8 Sega Group restructuring (2015–present)
00:38:23 2 Corporate structure
00:39:53 2.1 Subsidiaries of Sega Holdings Co., Ltd.
00:42:20 2.2 Research and development
00:45:09 3 Legacy
00:48:42 4 See also
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SUMMARY
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Sega Games Co., Ltd. (; stylized as SEGA) is a Japanese multinational video game developer and publisher headquartered in Tokyo, Japan. The company, previously known as both Sega Enterprises Ltd. and Sega Corporation, is a subsidiary of Sega Holdings Co., Ltd., which itself is part of Sega Sammy Holdings. Sega's North American division, Sega of America, is headquartered in Irvine, California, while its European division, Sega of Europe, is headquartered in London.
The formation of Sega is traced back to the founding of Nihon Goraku Bussan in 1960 to take over the distribution activities of Service Games of Japan. After acquiring Rosen Enterprises in 1965, the company became known as Sega Enterprises, Ltd. Sega began developing coin-operated games in 1966 with Periscope, an arcade game. In 1969, Sega was sold to Gulf and Western Industries, and continued its successful arcade game business. In response to a downturn in the arcade game business in the early 1980s, Sega began to develop video game consoles—starting with the SG-1000 and Master System—but they struggled against competitors like the Nintendo Entertainment System.
Sega's next console, the Sega Genesis (known as the Mega Drive outside of North America) was released in 1988. Although it initially struggled, the Genesis became a resounding commercial success after the release of Sonic the Hedgehog in 1991 and outsold its main competitor, the Super Nintendo Entertainment System, throughout the first half of the 1990s. However, Sega's second half of the decade was characterized by commercial failures such as the 32X, Sega Saturn, and Dreamcast. In 2001, Sega stopped manufacturing consoles to become a third-party developer and publisher, and was acquired by Sammy Corporation in 2004.
Sega is known for publishing several multi-million selling game franchises, notably Sonic the Hedgehog, Total War, and Yakuza. In addition to console video games, Sega is the world's most prolific arcade game producer. Sega also has several divisions and subsidiaries that produce other entertainment products, including Sega Toys as well as operation of arcade centers. Today, Sega is a subsidiary of Sega Sammy Holdings, a corporate conglomerate with over 60 individual subsidiaries.