Stop Obsessing About Your LinkedIn Network Size
How many connections or followers do you have? We're completely obsessed with our popularity, our following, our influence.
Social selling experts emphasize the importance of growing ENOUGH of an organic social presence before expecting revenue, new clients, or that next opportunity.
We're taught to focus on the numbers, add more connections, grow as quickly as we can... and once we've laid the foundation, THEN we can experience business success on LinkedIn.
I get it. This makes complete logical sense from the perspective of "build it, and they will come."
But, how long are you going to spend on your LinkedIn foundation before you become profitable? Months. Quarters. Years.
What if all it took was a simple formula to revamp your LinkedIn profile, plus a framework to start building your network strategically?
It really can be that simple.
In this episode of Mondays with Mindi, we're going to talk about how we can stop obsessing about our LinkedIn network size -- and why this obsession is causing us to procrastinate on growing our businesses and cultivating relationships with the people who can become our next customers, partners, and advocates.
P.S. Feel free to share how YOU feel about network size in the comments 👇🏽
00:00 Aloha
00:04 Today's topic: Stop Obsessing About Your LInkedIn Network Size
03:26 About Mindi
06:39 The people you want to connect with are looking for someone who can help them solve their problem
07:33 You should focus on your messaging instead of numbers
07:58 You should convey that you understand at deeper level what they're struggling with and you've worked with people just like them
08:35 You should communicate what you stand for, your values e.t.c
09:41 Adding personal life to your messaging works like a magic
12:07 Hone your LinkedIn headline with who you're, who you help, how you help, and the results you generate
13:51 Think about your about section. Start with a compelling question your audience asks alot. End your about section with a good call to action.
15:22 Work on your visual message. Consider adding visual elements to LinkedIn e.g. a video
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