Attribution Models Google Analytics OVERVIEW
When driving traffic to your website, attribution models in Google analytics help you lower the cost of acquisition and increase your return on investment by allowing you to know which marketing channels are generating sales and which are not.
Selecting the right attribution models in Google Analytics can help you get optimal performance and help you understand what marketing channels are working best.
In this video, I’ll show you the 7 attribution models in Google analytics, what they are and when and how to use them.
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