Marketing Aims, Objectives & Campaign Rationale | BTEC National Business Unit 2
In this livestream we unpicked what the examiners are looking for in your Unit 2 Marketing Campaign in terms of setting marketing aims, objectives and stating a campaign rationale.
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VIDEO CHAPTERS
00:00 Countdown and Introduction
05:38 Difference between marketings aims and objectives
10:02 Activity: aim or objective?
15:06 Past paper: Decreal Gear
20:49 Recap: SMART objectives
26:59 Activity: SMART or Not?
34:10 Tips on writing SMART objectives