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On the surface, mastering SQL seems straightforward, but this end-to-end project reveals complex real-world analytics challenges and insights.
In this video, I walk you through an end-to-end SQL data analytics project using real e-commerce data. I tackle common challenges like funnel drop-offs, conversion rates, marketing channel effectiveness, and revenue insights with practical SQL queries.
Resources used in the video can be found here: https://drive.google.com/drive/folder...
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🔎 CONTENT
0:00 Introduction to SQL Data Analytics Project
2:12 Setting up Google BigQuery and Loading Data
4:11 Exploring E-commerce Data and Sales Funnel Analysis
8:39 Defining Sales Funnel Stages and Counting Users
9:37 Calculating Conversion Rates in Sales Funnel
13:27 Analyzing Marketing Channels and Traffic Sources
18:22 Time to Conversion Analysis
23:18 Revenue Funnel Analysis and Financial Metrics
28:44 Summary and Final Recommendations
#SQLDataAnalytics #SalesFunnelAnalysis #BigQueryTutorial