Launch LinkedIn & Meta Ads to High-Intent Ads with Clay Ads
Brandon Redlinger walks through the exact Clay workbook he uses to launch ad campaigns without a separate ad ops queue. In this solo episode I build a pipeline that pulls signal, enriches leads, generates ad copy and creatives, and fires campaign creation triggers into ad platforms — all from inside Clay. I show the full build, click-by-click, and explain the tradeoffs I make for cost, speed, and safety.
What you’ll get in this episode:
– How to use the TrustRaduis + Clay integration to find buyers in market right now
– The single best tip for ensuring the highest possible match rates for your ad audiences
– A step-by-step guide to send your Clay table to LinkedIn as an audience for your ad campaigns
Here's what we cover:
𝐒𝐭𝐞𝐩 1️⃣: Use the @TrustRaduis integration to find buyer intent for the main category pages. You can choose up to 4 vendors and look at things like comparison clicks, product overview clicks, category view clicks, and a lot more.
𝐒𝐭𝐞𝐩 2️⃣: Enrich company, anything and everything you care about.
𝐒𝐭𝐞𝐩 3️⃣: Find your buyers, those companies rich with their emails.
𝐒𝐭𝐞𝐩 4️⃣: Send your audience to LinkedIn and Meta.
If you want a practical playbook to move from raw signals to live campaigns without a separate ad ops queue, this episode gives you the implementation guide, the why, and the guardrails.
RESOURCES MENTIONED IN THIS EPISODE:
Clay
Clay is the backbone of the entire workflow.
Use my referral link to get additional credits: https://clay.com?via=2bb18e
NEW Clay Ads
Clay now (finally!) gives marketers a unified place to build ad audiences and send them to multiple platforms like LinkedIn and Meta.
https://university.clay.com/lessons/w...
For all resources and future episodes, visit StackAndScale.ai.
Connect with Brandon on LinkedIn at / brandonredlinger
For all resources and including the Prompt Templates used, visit www.StackAndScale.ai.
CHAPTERS
00:08 — Clay launches Ads: unified audience management
00:31 — What this unlocks: high-intent targeting, ABM, and CRM-driven audiences
03:03 — Building the workflow: pulling buyer intent from TrustRadius
05:41 — Enriching companies and identifying target buyers
07:45 — Finding personal emails for higher LinkedIn match rates
09:42 — Creating and syncing the audience to LinkedIn Ads
12:32 — Results: 98% match rate and why this changes ad workflows