How to Define Your B2B Marketing Tech Stack

Опубликовано: 18 Сентябрь 2026
на канале: Alder & Co.
137
0

We invited leading climate tech marketers to share their expertise and experience with you on...

What is martech?
Why consider it across B2B and B2C?
How do you make sure your martech stack aligns with your business goals and marketing strategy?
How to evaluate your current tech stack and new technologies?
What are the must-haves to put in place?

Hosted by the climate tech marketers Bettina Grab and Melanie Adamson from Alder & Co., our webinar featured these expert panelists:

Sarah Kim, VP of Marketing, Aurora Solar
Ted Dillon, Director of Marketing, Clean Energy Ventures
Amanda Luchetti, Co-founder, Dayani

Enjoy watching!

Contact us for a FREE session to brainstorm your cleantech marketing goals and challenges: [email protected]

Please subscribe to our channel for more climate tech marketing videos.

If you'd like to find more about the marketing services we offer for climate tech companies, check out our website:
https://www.alderagency.com/

For more tips and tricks on marketing for climate tech, follow us on social:

  / alde.  .
  / alderagency  
  / alderagency  

Join Tofu, our bi-weekly newsletter and community for climate tech marketers: https://tofu4climate.substack.com/

#climatetech #martech #marketingtechnology #marketingtools #marketingautomation #crmsolutions #crm #emailmarketing #socialmediamanagement #analytics #seotools #contentmanagement #customerdata #marketingintelligence #scalability #marketingefficiency