The What, Why and How of UTMs
In this episode, we're going to be looking at UTMs; what they are, why they're important, and how we can use them to improve our marketing ROI.
UTM actually stands for, Urchin Tracking Module. Now, for a lot of people, myself included, I used to think that these meant universal tracking measures, but that's actually not where they came from. They actually came from Urchin, which was the predecessor to Google Analytics. It was what Google bought in order to kind of build the foundation for what we now know as Google Analytics. And these were tracking measures or modules that we could use to really help us track the effectiveness of our digital marketing activities.
Build your UTMs with this tool: https://ga-dev-tools.appspot.com/camp...