Comparing enquiries to numbers of website page visitors, using Google Analytics
Understand how many people visit your key pages versus how many enquire.
In this quick tutorial, Andy Harris shows how to use Google Analytics to compare page views and enquiry numbers for your products or services.
Video Timeline
0:00 – Why it’s vital to compare page visits with enquiries
0:20 – Where to find the data in Google Analytics
0:36 – Navigating to “Reports” and “Engagement”
0:47 – Understanding “Pages and Screens” metrics
1:04 – Setting the date range (last 30 days example)
1:21 – Filtering for product-related URLs
1:41 – Reading the data: active users vs total views
1:50 – Comparing page visitors to enquiry numbers
2:11 – Applying the same method to service pages
2:41 – Viewing landing and engagement metrics
3:21 – Next steps: use these insights to improve conversions