Web Analytics Course by Accenture | Free Certificate Available | Future Learn | Digital skills
Learn about the role of analytics in business, the types of analytics and techniques used and why they are important.
Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.
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Course link : https://www.futurelearn.com/courses/d...
What topics will you cover?
Week 1 - Introductory analytics
Explore different types of analytics and why they are important for business
Review the processes, including measuring objectives and outcomes, to continually improve your product or business
Week 2 - Techniques
Define segmentation and benchmarking
Explore five steps to creating a measurement plan
Learn to apply analytics by looking at some challenges for businesses
Practise how to start using Google Analytics
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