Google Consent Mode Explained | Marketing Matters
Discover how to leverage the power of 1st party data in the era of cookie depreciation. Join us as we explore Google Consent Mode and the pivotal shift from 3rd party to 1st party data, essential for staying ahead in digital marketing.
Key points:
• Transition strategies from 3rd party reliance to 1st party data utilisation
• Insights into Google's AI modelling and its implications
• Effective communication strategies for stakeholders and team members
Featuring panelists:
• Dan Perry-Reed, Principal Analytics Consultant at Measurelab, specialises in the Google stack, particularly Google Analytics 4.
• Dani Herrmann, Senior Digital Marketing Manager at Trapeze Media, shares firsthand experiences implementing Google Consent Mode, guiding on navigating challenges and ensuring stakeholder confidence.
⭐ JOIN OUR COMMUNITY ⭐
We work hand-in-hand with Brighton's tech community to provide individuals with free opportunities for networking, training, up-skilling and development.
No matter your experience level, there’s a place for you at Silicon Brighton, so join us today!
👉 https://siliconbrighton.com/
#marketing #digitalmarketing #marketingstrategy #marketing101 #googleconsentmode #marketingonline #marketingtips #socialmediamarketing #onlinemarketing #data