Amazon DSP Ads vs Sponsored Display: Different Targeting Options
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Amazon DSP ads and sponsored display are both used to display ads on and off Amazon to drive traffic to your listing. In the video, Joseph La Selva explains targeting options, use cases as well as differences and similarities between Amazon DSP and sponsored display ads.
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🔶 Questions answered in the video:
➤ 00:00 Amazon DSP ads vs sponsored display ads
➤ 02:31 Things to know about Amazon DSP
➤ 03:22 Benefits of both ad types
➤ 04:33 Overview of Amazon ad units
➤ 05:54 What is display inventory?
➤ 06:44 Similarities and differences between Amazon DSP and sponsored display
➤ 11:37 Different top funnel targeting options
➤ 14:10 Mid funnel targeting options
➤ 17:22 Lower funnel targeting options
➤ 18:26 Use cases for Amazon DSP and sponsored display
➤ 20:52 Pros and cons of Amazon DSP and sponsored display
➤ 22:02 Where sellers can drive their ads?
➤ 22:39 Who should use these types of ads?
➤ 24:14 Contact Perpetua
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🔶 About PERPETUA
Perpetua is an AI-powered optimization platform for Sponsored Ads on Amazon. Perpetua’s Ad Engine helps the world’s smartest Brands, Media Agencies and Sellers increase sales, minimize advertising costs, and dramatically save time on the minutiae of managing Amazon ads.
👉 Use a discount coupon code ORANGEKLIK to get 25% off the first 2 months of Perpetua: https://oklik.co/perpetuadsp
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🔶 Video host - LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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