How to Get More Members for Your Gym in 2021 (at a profit) | The GSD Show
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Mark Fisher signed 86 Members in a single month during lockdown. His gym currently pulls in $140K+ in monthly recurring revenue! As his Loud Rumor Account Manager, Alexa Zimmerman details how Mark does it and the 4 reasons his Marketing is FREE each month:
#1: Spend More (might sound counterproductive, but listen in around 12:40)
#2: Offer “FREE” (give people a taste of what you do: 20:44)
#3: Follow a Proven Sales Process (how this gym signed 86 members in one month: 30:30)
#4: Get “Qualified” Leads Not “Quality” Leads (this is critical: 33:29)
Alexa also dives into which platform your gym should advertise on, how, and how much to spend to go beyond “breaking even” and start profiting. The data you’re able to collect at your gym, and through advertising, allows you to duplicate your best members over and over again.
In other words, the members who are most loyal, wear your gear outside of your studio, brag about you, and spend way more than just their monthly membership dues… that’s who you want to attract through advertising, get referrals from, and sign up daily!
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Sales Script: loudrumor.com/brandon-play
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Mike Arce is the Founder/CEO of Loud Rumor and my company helps fitness studios grow and be more successful.
My team and I have helped 1,500+ fitness studios, within 50+ franchises around the world grow through incredible marketing campaigns that generate quality leads, sales training to help studios convert those leads into paying members, strategies for maximizing retention, a turnkey virtual fitness studio solution, and a massive library of virtual business training with new courses added weekly.
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