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Are you an aspiring product manager who’s learning all the basic aspects of product management?
In today’s video, Our mentor, Priyank Ahuja discusses the aspects that can be used to measure the performance of the website and ways to improve the website’s traffic.
ABOUT OUR MENTOR:
Mr.Priyank Ahuja is currently working as a Product Manager under Accenture. With 14 years of experience in the industry and consulting fields, he has mentored around 750 students. He has completed his MBA from the Indian School of Business and has also worked at Tata Consultancy Services as a Project Manager and Pre-Sales Consultant.
The key aspects covered in the webinar include:
00:00 intro and definition of Metrics and KPI
01:57 Examples of Metrics and KPIs
03:00 improving search results
04:20 creating hypothesis
05:39 kind of metrics
06:03 HEART Framework
08:59 AARRR Framework
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