UNDERSTANDING INSTAGRAM INSIGHTS
There are differing opinions on whether or not to switch your Instagram from a personal account to a business account. I will give you one reason that switching to a business account can help you. That reason is Instagram Insights. Instagram provides business accounts with the analytics that will show you the data you need to in order to understand what is working and what isn’t. Understanding Instagram insights can improve your business.
There are several third-party apps that offer analytics, but these often misalign with Instagram’s data. The most accurate source is the app itself. Using the data Instagram Insights provides is the most accurate overview of your account’s performance. There is a lot of data available, but the three important categories to pay attention to are: Content, Activity, and Audience.