Shallow Dive – Burn Rate (Official Music Video) | GLOAT Records
GLOAT Records presents Burn Rate, the debut music video from Shallow Dive, launching their concept album One Day Left. Each song on the album follows a different character who has been told they have just 24 hours to live. Burn Rate explores what happens when a life built entirely around money, status, and consumption reaches its final countdown.
🎥 Music Video:
The video follows a character who responds to his last day on earth the only way he knows how, by spending relentlessly. Fast cuts, luxury imagery, digital transactions, and nonstop motion create a sense of urgency as the clock runs out. Every purchase becomes louder, faster, and more meaningless as the final seconds approach.
💭 The Story:
Burn Rate isn’t about wealth. It’s about identity. When everything is stripped away except time, the song asks a simple question, what happens when money is the only thing you know how to hold onto?
🔥 About the Album:
One Day Left is a narrative-driven project where each track examines a different reaction to mortality, denial, reflection, escape, obsession, and acceptance. Burn Rate sets the tone by showing the cost of a life measured only in spending.
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