Defining Consumer Groups and Customer Segmentation | UCT
It has become increasingly important for businesses to gather and interpret consumer insights to inform a brand’s business strategy.
Paul Egan, Co-Convenor on the Market Research, Consumer Insights, and Competitive Analysis online short course from the University of Cape Town (UCT), discusses how analysing the purchase behaviour of your target audience is key to success.
By using real-world case studies, this course explores how market trends and business data can be interpreted and used in multiple scenarios and industries. As you gain the relevant tools to understand your market, competitors, and customers, you’ll become better equipped to shape a competitive, data-driven corporate identity, enabling you to respond to change more effectively. You’ll also learn how to conduct your own market research, and lead a team to do the same.
6 weeks, entirely online.
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https://www.getsmarter.com/products/u...
Learn more on marketing with UCT:
https://uct-online.getsmarter.com/pre...
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