TWO IMPORTANT FACTORS ABOUT LINKEDIN ADS
LinkedIn ads are very effective if you know how to leverage them properly.
As a LinkedIn Ads Practitioner, you must keep two main things in mind.
1. Keep your audience size between 20,000 to 80,000.
If you go below 20,000, targeting your prospects is tough, and the volume is lower.
On the other hand, if you go above 80,000, it will get you many unqualified leads, and the budget will be spent very soon.
We also must remember that these numbers are recommended, but you can still maintain these numbers somewhat.
You can change your numbers based on your targeting criteria.
2. When applying your bid, ensure you give as low as possible, all the way to the LinkedIn Floor price. By doing this, you will spend less, and as time progresses, we can change it accordingly.
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