Create Hidden Value Custom Tags with CampaignTrackly
In this brief tutorial, I will show you how to create in seconds a hidden value custom tag library.
Hidden value or vanity tags, enable you to provide friendly names for tags like SalesForce Campaign ID or Vendor ID that have to be an alphanumeric identifier, number or code.
To remove confusion, you pair your ID or code with a friendly name that your users can leverage during tagging instead of trying to memorize or hop through platforms and applications to find the right number/identifier.
These tags are mostly used by Adobe Analytics marketers to accommodate Adobe's tracking model which is different from Google Analytics' UTM tracking model.
Watch this video to see how easy it is to use CampaignTrackly to build a best-in-class tracking strategy by creating all sorts of UTM and custom tags.