Bengaluru-based AR powered social media networking platform Flam announced to have raised a seed round worth $3.5 Mn led by Silicon Valley Quad, Inventus Capital Partners SV, and 9Unicorns, and Kwaish Ventures. Several angel investors also participated in the round. The company will utilise the fresh capital infusion to fuel growth, drive AR adoption and expand its product into international markets.
The new round of investment have come three months after Homingos (now called Flam) raised an undisclosed amount from BITS Spark Angel Network members Raju Reddy, Sundi Natarajan, Jayan Ramankutty, Shivakumar Ganesan, Rahul Seth, and Srinivas Anumolu.
Founded by three BITS Pilani graduates – Shourya Agarwal, Rajat Gupta, and Malhar Patil, Flam came into existence in May 2021. The team of 22 leverages AR technology to bring still photographs to life.
On the technology front, the company relies on perception engineering, computer vision, simultaneous localisation and mapping (SLAM), and graphic eEngineering. At present the videos uploaded are stored in Amazon S3, a service offered by Amazon Web Services. The company has also implemented end-to-end encryption, where the data will remain on the users’ phone instead of a server.
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