Five Ways to Improve Your PPC Campaign Performance - MGR Consulting Group
#1: Build a Strong Account Structure
The foundation to achieving stellar PPC performance is a strong account structure. The first things we look at in any new client account that I’m investigating are:
a) how many keywords are in each ad group b) how many ads are in each ad group
c) how relevant the keywords are to each other and the ads within each group
#2: Focus on High-Performance PPC Keywords
How do you know if a keyword is high performing? This of course depends on your goals and which KPI’s, or key performance indicators, are important to you. You must identify that click-through rate and conversions are two very important metrics to determine if your campaigns are successful.
#3: Further Build Out Your Negative Keyword List
This should be a no-brainer, but continuously building out and monitoring your negative keyword lists will help significantly reduce costs and improve results (especially when using broader match types!). It is pretty easy to waste TONS of money on searches that are not related to your business if negatives are not set up properly.
#4: Pause Keywords with Poor Performance
How do you know if a keyword has poor performance?First, make sure it’s been running long enough to acquire enough data to make this decision. If a keyword has only been running for a few days, give it some more time to accrue data rather than just pausing it right away.
#5: Optimize Ads & Create New Ad Text.
If you are not continuously optimizing your ad text then you have a problem! Superior ad text is a crucial step in getting searchers to your site. If your ads are not compelling and relevant to your keywords, searchers aren’t going to click on them, resulting in less traffic to your site.
For more tips go to www.MGRSEOServices.com