There are three (3) ways to create value from Data
1) Analytics / Dashboards,
2) Operations / Automating Workflows,
3) and Creating Data Products
You have historically needed three different tech stacks to solve those problems.
You would use your data warehouse, ELT tool and visualization tool to build dashboards.
You would use an iPaaS, or an automation tool or a CDP for the operational side.
And you would use engineers to build data products.
These are all collapsing!
Data products can now be built on top of your data warehouse.
With reverse ETL, you can start to automate workflows out of the same data use for analytics.
Today, I don't think that the world is there, I don't think you can power everything out of your data warehouse, nor should you yet...
-Ethan Aaron @Portable
#data #innovation #tech #startups via MirData.Report