#27 | Kickbacks in interior design: truth or myth
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In this episode of the Builders' Club podcast, we delve into the world of investment design and partnerships between designers and suppliers.
Podcast guests Kristina Malovetskaya https://t.me/prodecpo, investment interior designer,
Svyatoslav Vavrisyuk https://t.me/Slava_Vavris, Managing Director of "Santekhnika Tut," touched on topics such as:
► How do designers and suppliers work together?
► Secrets of designer-supplier collaboration
► Kickbacks in interior design: Fact or myth?
► How to choose a reliable supplier for a designer?
► The Impact of Sanctions on the Renovation and Finishing Market
► Renovation Prices: Saving or Overpaying Through a Designer?
► Supplier Range and Service for Designers
Time Codes:
00:00 Intro
00:56 How a Designer Can Collaborate with Suppliers: A Personal Approach and Avoiding "Spam Calls"
01:06 Kickbacks and Settlements between Designers and Suppliers
01:49 Investment Interior Design
02:25 Kickbacks in Interior Design: Myths and Reality
03:14 Pricing in Collaboration between a Designer and Supplier
03:48 Designer's Agency Fee
04:18 Designer's Project Work
04:51 Mutually Beneficial Collaboration between a Designer and Supplier
05:30 Pricing When Ordering Through a Designer vs. Directly
06:13 Design Project Levels and Their Impact on Interaction with Suppliers
07:23 Client Tactics in Searching for Good Deals
08:25 Interaction between Designer and Supplier
09:07 Conflicts between Designers and Suppliers
09:44 Supplier Reputation and Its Influence on Choosing a Designer
10:13 The Impact of Sanctions on European Manufacturers
11:00 Expanding the Range of Domestic Plumbing Products
11:40 Development of Russian Furniture Production
12:30 Brand Dependence in Interior Design
13:15 Emotionality vs. Professionalism
14:02 Supplier Pricing Principles: Adequate Margins and Justified Discounts
14:39 Criteria for Selecting a Reliable Supplier for a Designer
15:21 Logistical Complexities and Their Impact on the Interaction between a Designer and a Supplier
16:00 Supplier Showrooms
16:38 Supplier and Designer
17:12 Key Competencies of a Modern Supplier for Working with Designers
17:52 Individual Approach to Designers: How to Attract and Become a Partner
18:41 Supplier Marketing Activities: Effective and Ineffective Methods
19:24 The First Delivery as the Start of a Long-Term Cooperation: The Importance of a First Impression
20:10 A Backup Option for a Designer: The Need for Alternative Suppliers
20:10 A Backup Option for a Designer: The Need for Alternative Suppliers
20:50 Product Availability at Suppliers: The Importance of Prompt Replacement of Missing Items
21:25 Frequent Client Visits to Showrooms: The Importance of a "Live" Experience products
22:05 Remote purchases vs. Showroom visits
22:40 Supplier reputation as a key factor for a designer when choosing a partner
23:20 The importance of speed, quality, and transparency for a designer
23:55 Professional level of new players in the market
24:35 Principles of pricing when working with designers: honesty and fairness
25:08 Critical importance for further partnerships
25:45 Alternative suppliers as "insurance" for a designer
26:20 Reasons for product unavailability from suppliers
26:55 Showroom visits by clients
27:30 Remote sales as a trend
28:05 Supplier reputation as a key selection criterion for a designer
28:40 Key characteristics important for a designer
35:55 Overcoming difficulties in relationships between designers and suppliers
39:05 Discussion of pricing and commissions for designers
43:15 The role of author supervision and designer involvement in projects
47:20 Recommendations for working with Designers for Construction Companies
50:30 Prospects for Developing Collaboration Between Designers and Suppliers
54:00 Using Social Media and Personal Brands for Promotion
57:45 An Approach to Developing Compelling Proposals for Designers
1:01:15 The Importance of a Builders' Club in Establishing Business Networks
1:04:20 Characteristics of a Builders' Club Audience and Community
1:07:00 Final Recommendations for Suppliers and Designers
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