Top Schema Markup Examples For Websites
Filmed On: 3rd July 2024
Filming Location: London, England
Host: Sean Barber - / / seanrbarber - He & Him
We explore essential website schema types used by market leaders such as the BBC, Walmart, Healthline, and Ticketmaster. Learn how these industry giants structure their data for better search visibility and user experience.
Key Video Links -
Video - All About Structured Data & Schema - • All About - Structured Data For Websites
https://developers.google.com/search/...
https://schema.org/docs/schemas.html
Chrome Extensions Used To Check - https://chromewebstore.google.com/det...
Websites Reviewed & Types Of Schema Discussed:
https://www.healthline.com/health/bre...
Medical Webpage - https://schema.org/MedicalWebPage
Correction Type - https://schema.org/correction
https://www.bbcgoodfood.com/recipes/v... -
Recipe - https://schema.org/Recipe
https://www.britannica.com/video/1795...
VideoObject - https://schema.org/VideoObject
https://www.walmart.com/ip/LEGO-Icons...
Product - https://schema.org/Product
CollectionPage - https://schema.org/CollectionPage
https://www.amsive.com/insights/seo/c...
Article - https://schema.org/Article
SiteNavigation - https://schema.org/SiteNavigationElement
https://www.bbc.co.uk/news/articles/c...
ReportageNewsArticle - https://schema.org/ReportageNewsArticle
Image - https://schema.org/image
Author - https://schema.org/author
https://www.ticketmaster.co.uk/joshua....
SportsEvent - https://schema.org/SportsEvent
Location - https://schema.org/location
Performer - https://schema.org/performer
Organizer - https://schema.org/organizer
Offers - https://schema.org/Offer
0:07 – Welcome & intro to schema examples
0:29 – Why look at industry leaders’ schema use
1:00 – Quick recap: what schema / structured data is
2:05 – Implementation tips (dev support, targeting pages)
3:09 – Updating schema: events, timeliness & accuracy
3:39 – Example 1: Healthline (medical schema, corrections)
5:07 – Improvements: clearer author + article section
5:15 – Example 2: BBC Good Food (recipe schema)
5:42 – What works: nutrition + how-to steps
5:51 – Improvements: author embedding & person type
6:29 – Example 3: Britannica (video schema)
6:51 – What works: transcript, duration, thumbnail, dates
7:15 – Duration format explained (PT3M = 3 minutes)
8:18 – Example 4: Walmart (product schema)
8:54 – What works: SKU, reviews, description, images
9:27 – Improvements: missing collection page schema
9:59 – Example 5: Amsive Digital (article schema, site navigation)
10:32 – Site navigation schema explained (internal links)
11:02 – Example 6: BBC News (reportage news article)
11:47 – What works: factual events, images
12:10 – Improvements: richer author schema (job title, image, contact)
12:47 – Example 7: Ticketmaster (sports event schema)
13:12 – What works: location, performer, offers
13:26 – Improvements: proper performer schema, organiser details, ticket info
14:16 – Summary: why correct schema types matter
14:45 – Sitewide schemas: breadcrumbs, navigation, consistency
14:50 – Outro: subscribe for more SEO, AI & schema content
#schemamarkup #structureddata #seo #searchengineoptimization #contentoptimization