This video is a segment from the "Facebook Custom Audiences" episode of Growth Decoded — A show that helps you grow your business by investigating the customer experience.
In this segment, Facebook Ads Expert (and The Digital Gal) Amanda Robinson breaks down what a Facebook Custom Audience is and how to think about them.
She tells us some general information about custom audiences and where they fit into the greater idea of Facebook advertising.
If you're interested in learning more about (or from) Amanda you can check out her 4-week bootcamp "A Swift Kick in the Ads" on her website:
https://www.thedigitalgal.com
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