This video clip from PDF3D shows how to rotate, pan and zoom in 3D PDF view, using standard Adobe Reader, and PDF3DReportGen (request a trial at http://www.pdf3d.com).
PDF3D's ReportGen enables easy conversion, sharing and collaboration of complex 3D models using 3D PDF models which may be created by merging separate model files, creating part-dependent views, U3D or PRC encoding and dimensional annotation (PMI). If you would like to see visual examples of these 3D PDFs, please visit the PDF3D gallery at http://www.pdf3d.com/gallery.