How defining Vision, Mission & Values can transform your business
The terms Vision and Mission sometimes get used interchangeably but they each have a unique place in the life of any business. Add in Values and you have a powerful combination that can dramatically increase the success and sustainability of your business.
00:00 My definition of the terms
03:36 Which comes first?
04:28 Vision statements and why they matter
12:23 Mission statements and why they matter
14:28 Other elements of Mission
15:22 Values and why they matter