Space oddity with augmented reality - astronaut breaks the wall of this house
Don't just make ads, create experiences!
We are in an era where it is difficult to differentiate between what is real and what is fake, where companies create high quality advertisements, in outdoor environments, pretending that they are extended reality experiences, but which in reality are not. The so-called FOOH (Fake out of home).
There is nothing wrong with this, because they are undoubtedly quality advertising impacts. But why settle for an ad that you can see in 10 seconds, if you can offer your users and visitors an experience, where they can really interact with their environment, and generate a much more valuable engagement?
An example: experiences with Spatial AR (our VPS from Onirix) mixed with shots with breaking effects, music, sounds, and the brand of your choice.
#shorts #fooh #experientialmarketing #spatialar #spatialcomputing #spaceoddity #davidbowie #vps #onirix #augmentedreality #webxr #webar