Leveraging Google Data Tools for Social Science Studies (Qing Wu)
DataEDGE Conference 2017 — UC Berkeley School of Information
http://dataedge.ischool.berkeley.edu/...
Google provides to the public a whole range of data sources (Google trends, Google correlate, shopping insights), analytic tools (Google analytics, tensor flow, and external R packages), and survey tool (google consumer survey). In this talk I will showcase how we can use them to build models to explore insights and causal relationship in various social science topics in many different fields.
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Dr. Qing Wu
Senior Economist
Google
Qing Wu works on business intelligence, quantitative analysis in on-line advertising, revenue forecast and management, user/advertiser behavior modeling, and macroeconomics for Google. His specialties include internet data mining, financial forecast, macroeconomics, econometrics, supply chain and demand chain management.