HBL Logo Reveal
HBL, one of Pakistan’s most iconic brands, has refreshed its brand identity — a sharper expression of our identity.
The ‘HBL’ wordmark remains unchanged, preserving the trust and institutional equity built over generations. A distinctive design device, inspired by the calligraphic precision of the HBL mark, introduces a contemporary visual language that conveys clarity, movement and progress.
Our signature ‘Turquoise’ color continues to anchor the identity, complemented by ‘Light Lemon Yellow’ color to enhance vibrancy — unmistakably HBL. Together, these elements signal confidence and forward momentum.
This unified identity reflects four guiding principles: Forging Ahead, Progressing Together, Accelerating Towards the Future and Shared Prosperity. These principles define how we lead, serve, and contribute to the broader economy.
#HBL #BrandRefresh #momentum
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