Setup your own e-wallet is one of the best marketing method that brings advantages both for customers and for vendors, thus making it easier to use.
For customers:
1. An individual payment with no time lost using Credit card or PayPal: a single charge for multiple purchases.
2. A clear and updated view of the funds available.
3. The chance (many websites offer this function) to use dedicated discounts when paying using the digital wallet.
And for vendors:
1. They will be able to confirm future purchases immediately since the money is already in the website.
2. Their purchases are going to be easier and quicker, increasing the chance of sales.
3. It increases the chance of multiple purchases and second purchases, since customers are going to want to spend the money they charged their digital wallets with, increasing the average value of each customer.
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