Learn How Patricia Tripled Their Number of Users in a Month from CMO, Rotimi Ogunwede
Rotimi Ogunwede is the Chief Marketing Officer at PATRICIA, Africa’s leading Crypto exchange company that has amassed over 850,000 users worldwide. In this video we discuss his experience entering into Marketing, the campaigns that made the company triple in amount of users in a month, advice for building successful marketing teams and so much more!
To learn more about PATRICIA, check out their website: https://mypatricia.co/
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This video is sponsored by Appsflyer, the world’s leading mobile measurement company used by over 90,000 apps globally.
For more data check out a recent webinar with AppsFlyer x DigiClan on how mobile apps are transforming finance in Africa here: https://bit.ly/3UEWVVi
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0:00 - Introduction
1:41 - Appsflyer
3:12 - How Rotimi Got into Marketing
7:21 - Initial Marketing Team at Patricia
8:03 - Marketing Initiatives/Campaigns Started
16:07 - How Marketing Campaigns have evolved
18:26 - How Patricia has Approached Customer Education
20:23 - Rebranding Patricia
24:09 - Mistakes Made and Learnt at Patricia
27:52 - Lessons on Building a Marketing Team
32:53 - Lessons on Building a Career in Marketing
36:14 - Things he Would have done Differently
40:05 - General Lessons on Life