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Most people analyse and interact with data in two ways:
1) Directly, using tools like Tableau, Excel or SQL
2) Via an analyst
They both share a common theme; asking questions of the data. This will in turn lead to more insightful questions being asked which ultimately leads to actionable insights that the question asker can act upon. The faster you can shorten this question/answer insights cycle, the more value you extract from the data (link to yt). This is why I am a big fan of Tableau, as it reduces this question/answer cycle down to the point where I use the analogy that you can "have a conversation with the data".
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