Spotify's Marketing - A Simple Analysis
In this video, I'm putting Spotify's (simplified) marketing funnel under the microscope.
MOST of this is my own research. That being said, I used a source for the segment on hard email marketing and email personalization (6:30).
Source: How Spotify Uses Personalization to Win at Email Marketing, By Jeff Cox
https://www.sendinblue.com/blog/spoti...