Feel Heard. Feel Seen. With ALOK | UGG Pride 2024
Pride Month and beyond, it's our mission to make self-expression comfortable for all through safe-space storytelling rooted in sharing and support of the LGBTQ+ community. ✨
This season, we co-created a special collection with and for the LGBTQ+ community. We worked directly with actor, comedian, author, and poet, ALOK, who shares our values of an inclusive community and wants to unpack with us how Pride can be expressed for a new era of fashion.
This Pride, we worked with ALOK to co-create the URSeen Platform and URSeen Dress. To showcase the URSeen collection, we shot a photo series with ALOK and three of their friends, showing how each person wears the collection in unique ways.
This Pride UGG® is celebrating our year-round partnerships with local, national, and global nonprofit organizations including It Gets Better, Pacific Pride Foundation, and PFLAG National.
Learn more about UGG here: https://bit.ly/3UZAvBx
Featuring ALOK: https://bit.ly/3K1XhCD
Read about ALOK here: https://bit.ly/4dG6n5t
Photographer @ariellebobbwillis (She/Her)
Director @britphelan (She/Her)
Wardrobe Stylist @devonisdevon (He/Him)
Hair Stylist @alyxliu (They/Them/He/Her)
Makeup Artist @laurelcharleston (She/Her)
Manicurist @nailsbyemikudo (She/Her)
Set Designer @jcmolinasetdesign (He/Him)
Art Dept Lead: Chris Guajrado (He/Him)
Producer @knabozny (She/Her)
Location Manager @locations_scouting (He/Him)
Catering @bloodsweatandbutter
#UGG #FeelHeard #FeelSeen #UGGPride #PrideMonth #Pride #LGBTQ+ #ALOK #June