How to Set end Date in Google Ads | Google Ads Explained 2026
Want your Google Ads campaign to automatically stop on a certain date? In this 2026 tutorial, we’ll show you step-by-step how to set an end date in Google Ads to control your campaign duration and avoid unwanted ad spend.
Whether you're running a limited-time promotion, seasonal sale, or budget-controlled campaign, setting an end date is the best way to ensure your ads stop exactly when you want.
In this video, you’ll learn:
How to set an end date when creating a campaign
How to add or change the end date on an existing campaign
How to schedule start and end dates together
What happens when a campaign reaches its end date
Tips to manage timed campaigns effectively
Why Use an End Date?
Automatically stop campaigns without manual intervention
Ensure you don’t overspend after a promotion ends
Align ads with event dates, holidays, or product launches
Free up account management time by automating campaign scheduling
Step 1: Set an End Date When Creating a Campaign
Log into Google Ads at ads.google.com
Click on New Campaign
During campaign setup, go to the Budget and Bidding section
Under Campaign Dates, select a Start Date and End Date
Choose your desired end date from the calendar
Complete campaign setup and publish
Step 2: Add or Change an End Date for an Existing Campaign
Go to your Campaigns tab
Click on the campaign you want to edit
Click Settings
Under Campaign Dates, click Edit
Select a new end date or remove the current one
Save your changes
What Happens When a Campaign Reaches Its End Date?
The campaign automatically stops serving ads at midnight of the selected date (based on your account time zone)
No new costs will be incurred after that date
Historical performance data remains accessible for reporting
The campaign status will change to Ended
Pro Tips:
Use Google Ads’ calendar view or filters to monitor upcoming campaign end dates
Pair end dates with ad scheduling to fine-tune delivery times
Review your account’s Notification settings to receive alerts when campaigns are ending
Best Practices for Timed Campaigns:
Always double-check your end dates, especially for promotions with legal or compliance deadlines
Leave a day or two of buffer time if shipping or production dates are uncertain
If using an automated bidding strategy, give your campaign enough learning time before the end date to optimize performance
By the end of this video, you’ll know exactly how to set and manage campaign end dates in Google Ads, helping you save money, stay on schedule, and run more effective ad campaigns in 2026.
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