Broad, Phrase, and Exact Match Options - 7search.com
http://7search.com - 7search users have many customization options available to ensure that their campaigns succeed! Watch this tutorial to learn how the use of the different keyword traffic match options can help optimize your campaigns with 7search.com!
7Search allows advertisers to bid on 3 different matching options for each keyword:
1. Broad Match : This match options provides the most traffic potential for your ads. Broad Match keywords are displayed when a surfer searches for a term that contains your keywords, in any order.
Example: The Broad Match keyword "football arizona" would be displayed for searched terms such as "football players from arizona", "arizona cardinals football team", and "arizona football jersey".
2. Phrase Match: This matching option will display your listing when a searched term includes your keywords in the exact order given, searched solely or in combination with other words.
Example: The Phrase Match keyword "bahamas vacation" would be displayed for the searched terms "spring bahamas vacation" and "cheap bahamas vacation rate", but NOT for the searched terms "bahamas cruise vacation" or "vacation in the bahamas".
3. Exact Match: This is the most narrow matching option. An Exact Match Keyword will only be displayed when the searched term matches the keyword exactly, with no additional keywords. Because most search terms are longer terms, this matching option will severely limit the exposure that your listing will receive.
Recommendation: 7Search strongly recommends that you use a "Broad Match first" bidding process to ensure that you do not unnecessarily limit the number of clicks your account receives. Because most surfers search for more descriptive, long-tail keywords, it is best to bid using a Broad Match whenever possible, to ensure that your listing receives maximum exposure. In most cases, reviewing the original search terms and adding negative keywords whenever unwanted variations are found will allow advertisers to eliminate any unwanted search terms while maximizing their exposure across our affiliate network.