Pinterest Changed in 2025 — Here's What Food Bloggers Need to Do Now
Pinterest quietly made a massive change in July 2025, and most food bloggers have no idea it happened. Pinterest expert Laura Piper is back to break down exactly what changed, why your old keyword strategy is now working against you, and the 4-step framework you need to start using this week.
Timestamps:
0:00 Intro
0:46 About Laura Piper, Pinterest expert for food bloggers
2:21 Laura's Q2 Pinterest Trends Guide (50% off for listeners)
3:19 The July 2025 update: Pinterest went from 100 to 16,000 tracked interactions per user
6:52 Why broad keywords are tanking your reach (and what replaces them)
11:04 How to apply long-tail keywords across your pin design, title, and description
17:23 Laura's 4-step keyword framework: recipe, context, audience and differentiator
24:57 How to use this strategy on your old content right now
26:05 Board strategy: why specific boards beat broad ones
27:03 How far in advance to pin for seasonal content
36:09 What high-performing food creators are doing differently
40:15 Pinterest's AI content policy and one thing to check on your pins today
45:49 How to work with Laura
Get Laura's Q2 Pinterest Trends Guide (50% off for listeners): eatblogtalk.com/LauraPiper2
Find Laura on Instagram: @Pinterestforfoodbloggers
Visit Laura's website: laurapiper.co