Summary of cultural dimensions applicable to eCommerce
This video aims to summarise the main points of cultural models we have considered in our previous videos. In fact, the cultural dimensions identified by various researchers are often overlapping and intertwining. So, we suggest the underlying dimensions important for online applications, especially web stores. In order to illustrate the discussed dimensions we use the examples of these websites: Wayfair, Skyscanner, Ozon, Pigu, Snapdeal.
Our videos about the cultural models applicable for website localisation:
Singh, Zhau & Hu cultural model - • Website localization - Singh, Zhau & ...
Marcus’ list of cultural dimensions - • Marcus' list of cultural dimensions f...
Schwartz’s cultural typology - • Schwartz cultural typology for websit...
Hofstede’s cultural model - • Application of Hofstede's model for l...
Lewis’ model of world cultures - • Cultural adaptation of webstore - app...