Advertise on other websites (Google Digital Unlocked Certificate - 18th Badge )
Google Digital Unlocked Certificate - 18th Badge Solved(Advertise on other websites)
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Topic: Advertise on other websites
1. What is display advertising?
Sam has been running a film review website for his podcasts for the past two years.
He’d like to start advertising his site to increase the number of subscribers. To do that he wants to contact some media owners.
Who do you think Sam should contact?
2. Search advertising vs. display advertising
To maximise the hits on his website, Sam wants to target two different audiences using both display ads and search advertising.
His two target audiences include cinema goers and home movie watchers.
Which type of approach would work for each audience?
3. The ins and outs of display advertising
Sam's favourite director has launched a new film.
Sam has written a review and wants to use it to bring in visitors with a digital campaign.
Considering he has a limited budget, which of the website pages would not be ideal for his digital ads?
Question 1
If you own a film blog, which type of customer can you expect to reach with display advertising?
Question 2
Fill in the blank: The ads on search engines are usually made up of ________.
Question 3
When using search engine marketing, where can your ads appear?
Question 4
When setting up display advertising campaigns, who can you target?