The Connected Experience Gap, bridging user touchpoints
Multi Platform Experience refers to the various permutations of modalities (e.g., touch, voice and gesture), devices, and apps that users & customers interact with. I will discuss what companies need to be considering when creating fit-for-purpose apps based on touchpoint-specific modalities, while at the same time ensuring a consistent user experience across web, mobile, wearable, kiosk, and conversational and immersive touchpoints.