A 9¢ Price Hike That Shocked Japan 🇯🇵🍦
A 9¢ Price Hike That Shocked Japan 🇯🇵🍦
Explanation -
In 2016, Japanese ice cream maker Akagi Nyugyo aired a national TV ad to apologize for raising the price of its popular GariGarikun ice cream by just 9 cents — its first price hike in 25 years. The company, known for its humility, feared public backlash and had last apologized for a price increase back in 1991. 🍦🇯🇵
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