No.68 ~ Elements of Advertising Copy | Headline | Sub-Headline | Body Copy | Logo Slogan | Visual |
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Elements of Advertising Copy
00:00 Starting
00:49 Headline
01:50 Sub-Headline
02:14 Body Copy
03:14 Logo, Slogan
04:17 Visual Elements
04:40 Layout
1.) Headline
The most important element of advertising copy is the headline. If the headline is not effective, then all other elements go wasted.
2.) Sub-Headline
If the headline fulfills its objective, then the job of the sub-headline becomes easier. It helps the reader to have more knowledge about the product.
3.) Body Copy
In the text, both rational and emotional reasons are mention to attract customers to buy a particular brand.
4.) Logo, Slogan
A slogan is the group of words used by the advertiser to impress customers about the product.
5.) Visual Elements
The Visual Elements are Line, Shape, Tone, Color, Pattern, Texture and Form, Picture.
6.) Layout
Page layout that deals in the arrangement of visual elements on a page.