Firestarters Ep. 11: Tom Roach, VP Brand Planning, Jellyfish
In this fascinating episode of Google Firestarters, Tom Roach, VP of Brand Planning at Jellyfish talks about how brand planning can be the glue that binds different marketing specialisms together and about the need to break down the false dichotomies in marketing between brand and performance. He describes the inevitability of convergence between media and creative, human capability and automation, and how this is heralding a 'third age' of planning.
Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google.
Think with Google Firestarters is commissioned by Think with Google. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along!
Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod