Creating an Omni-Channel B2B Experience for Manufacturers
Interested in B2B eCommerce? Check out our B2B eCommerce page here: https://www.elasticpath.com/b2b-ecomm...
Interested in learning more about creating an Omnichannel eCommerce platform? Check out our Omnichannel page here: https://www.elasticpath.com/solutions...
In this webinar, hear from Brian Beck, Korina Kornacka, and John Bruno as they discuss how to incorporate an omnichannel user experience into a B2B commerce strategy leveraging tools like Amazon Business.
Contents of this video:
0:00 - Intro
3:15 - The Changing Role of the Salesperson
5:00 - How Business Channels Should Work Together
10:55 - B2B Manufacturers and the Digital Experience
12:15 - A B2B eCommerce Platform Should...
14:00 - Johnstone Supply Case Study
15:52 - Wurth Case Study
17:00 - Embracing Evolving Customer Purchasing Preferences
19:55 - Amazon Business and your Omni-Channel Strategy
24:35 - Why Enroll in Brand Registry
29:15 - Amazon Reseller Playbook
31:32 - Takeaways
Any questions or comments on the video? Comment below. #b2bmarketing #b2b #b2bindustry #omnichannel #b2becommerce