Songwriting for Artists’ Brands | Tips for Musicians | Career Strategies, Identity, Development
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Berklee Online course author Erin Barra discusses an instance when she wrote a song with another artist’s brand identity in mind. She shares a story about being a songwriting student at Berklee’s campus in Boston and entering a competition to write a song for Kathy Mattea. Erin talks about the process she went through to learn Kathy’s story and how that helped her co-write (with Jared Salvatore) the winning composition, “A Matter of Time.” Mattea eventually recorded the song with producer George Massenburg and engineer Elliot Scheiner. This video comes from “Music Career Strategies: Brand Identity Development for Songwriters, Producers, and Artists,” a Berklee Online course written by Patrick Ermlich and Erin Barra.
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ABOUT ERIN BARRA:
Erin Barra is an educator, songwriter, producer, multi-instrumentalist, and music technology consultant who empowers artists to create ultra-personalized music and content. She works with artists and bands looking to integrate digital technologies into their writing, production, and stage setups, and has developed and taught several music technology curriculums at the open source (Coursera and ROLI), K-12 (Beats By Girlz), and collegiate levels (Berklee College of Music, Berklee Online).
ABOUT PATRICK ERMLICH:
Patrick Ermlich is a 20+ year music industry veteran who began his career at the renowned Cutting Room Recording Studios, where he started as an engineer and producer and grew to managing and developing the studio into one of the most successful in New York. He has worked with some of the biggest names in music and is the founder of his own independent record label and music publicity agency. In 2017, he signed the K-pop group BTS to his agency, who launched their career in the US with great success.
About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
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Music Career Strategies | Brand Identity Development | Branding | Brand Strategy | Personal Branding | Music Marketing | Songwriting | Producing | Berklee Online | Elliot Scheiner | George Massenburg | Patrick Ermlich | Erin Barra | Jared Salvatore | Brand Integration | Tips for Musicians | Berklee Online | Berklee College of Music