Branded SHOPPING Strategy | Google Ads Branded Shopping Campaign
In this video, Teagan from Blue Sense Digital goes through a Branded Shopping Strategy that we developed. Similar to the usual Branded Search Strategy, this Branded Shopping strategy follows this same concept but across the Google Shopping Network rather than the Google Search Network. Due to the way that the keyword bidding structures work within Shopping Campaigns, we have written a script to automate this process. (See below)
Branded Shopping Script: https://drive.google.com/file/d/1rnIC...
Learn more about eCommerce Consultancy, Strategy and Performance Marketing here: https://www.bluesensedigital.com.au/
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